/* A small set of distinct compositions, backed by readable HTML. */
.concept-figure{--art-accent:#3157ff;position:relative;margin:0;background:#e9edf7;isolation:isolate;overflow:hidden}
.concept-figure::before{content:"";position:absolute;inset:0;background-image:linear-gradient(#586d9b0b 1px,transparent 1px),linear-gradient(90deg,#586d9b0b 1px,transparent 1px);background-size:40px 40px;mask-image:linear-gradient(135deg,transparent,#000);z-index:-1}
.concept-svg{display:block;width:100%;height:auto;overflow:visible;transform:perspective(900px) rotateX(var(--art-x,0deg)) rotateY(var(--art-y,0deg));transition:transform .45s var(--ease);transform-origin:center}
.concept-svg text,.process-art text{font-family:Arial,Helvetica,sans-serif;letter-spacing:0}
.concept-svg .art-title,.process-art .art-title{fill:#182540;font-size:40px;letter-spacing:-2px}
.concept-svg .art-copy{fill:#32415f;font-size:17px}
.concept-svg .art-label,.process-art .art-label{fill:#50617f;font-size:10px;letter-spacing:1.4px}
.concept-svg .art-serif,.process-art .art-serif{font-family:Georgia,serif;font-style:italic;fill:var(--art-accent,#3157ff);letter-spacing:-3px}
.concept-svg .art-heavy{fill:#182540;font-weight:700;letter-spacing:-8px}
.art-white{fill:#fff}
.art-paper{fill:#fbfaf6;stroke:#b1bfd9;stroke-width:1}
.art-base{fill:#d1dbee;stroke:#9eafd0}
.art-fill,.art-dot{fill:var(--art-accent,#3157ff)}
.art-rule{stroke:#8c9ab5;stroke-width:1.25;fill:none}
.art-orbit{stroke:#96a8cf;stroke-width:1;fill:none}
.concept-trace{stroke:var(--art-accent,#3157ff);stroke-width:1.5;fill:none}
.concept-figure figcaption{padding:0 25px 22px;font-size:9px;letter-spacing:.09em;text-transform:uppercase;color:#54627c}
/* Four native controls over the existing vector: interaction only, no idle animation. */
.strategy-canvas{position:relative}
.concept-figure .strategy-canvas .concept-svg,.service-atlas.is-enhanced .atlas-panel .concept-figure[data-strategy-interactive] .concept-svg{transform:none;animation:none;transition:none}
.strategy-guide{fill:none;stroke:#8595b5;stroke-width:1.5}
.strategy-path{fill:none;stroke:#3157ff;stroke-width:3;opacity:0}
.strategy-path.is-selected{opacity:1}
.strategy-node{position:absolute;left:var(--node-x);top:calc(75.8696% - 22px);transform:translateX(-50%);display:flex;flex-direction:column;align-items:center;gap:12px;width:60px;min-height:64px;padding:15px 0 8px;background:none;border:0;color:#32415f;font-size:10px;line-height:1.2;letter-spacing:.03em;cursor:pointer}
.strategy-dot{display:block;width:14px;height:14px;flex:none;background:#3157ff;border-radius:50%}
.strategy-node[aria-pressed="true"]{font-weight:700;color:#203bc0;text-decoration:underline;text-underline-offset:5px}
.strategy-node[aria-pressed="true"] .strategy-dot{outline:1px solid #3157ff;outline-offset:5px}
.strategy-node:hover:not(:disabled) .strategy-dot{transform:scale(1.18)}
.strategy-node:focus-visible{outline:2px solid #203bc0;outline-offset:3px;border-radius:4px}
.strategy-node:disabled{cursor:default}
.strategy-explanation{padding:0 25px 25px}
.strategy-hint{display:block;color:#50617f;font-size:11px;margin-bottom:10px}
.strategy-notes{display:grid;gap:12px}
.concept-figure .strategy-note{margin:0;color:#32415f;font-size:14px;line-height:1.55}
[data-strategy-interactive] .strategy-notes{gap:0}
[data-strategy-interactive] .strategy-note{grid-area:1 / 1;visibility:hidden;opacity:0}
[data-strategy-interactive] .strategy-note.is-selected{visibility:visible;opacity:1}
@media(prefers-reduced-motion:no-preference){
 .strategy-path,.strategy-note{transition:opacity .2s ease}
 .strategy-dot{transition:transform .2s ease}
 .motion-paused :is(.strategy-path,.strategy-note,.strategy-dot){transition:none}
}
@media(prefers-reduced-motion:reduce){.strategy-node:hover:not(:disabled) .strategy-dot{transform:none}}
.motion-paused .strategy-node:hover:not(:disabled) .strategy-dot{transform:none}
.concept-figure[data-concept="brand-development"]{background:#e5e7dd;--art-accent:#365440}
/* Each choice recolors the original vector artwork; no extra images or animation loop. */
.concept-figure[data-concept="brand-development"]{--brand-paper:#e5e7dd;--brand-ink:#182540;--brand-copy:#32415f;--brand-label:#50617f}
.concept-figure[data-brand-palette="periwinkle"]{--brand-paper:#e8e9fa;--art-accent:#5554a8;--brand-ink:#242b50;--brand-copy:#424970;--brand-label:#505775}
.concept-figure[data-brand-palette="midnight"]{--brand-paper:#182540;--art-accent:#bcc7fb;--brand-ink:#f5f3ee;--brand-copy:#dce3f5;--brand-label:#bdc9e4}
html .concept-figure[data-concept="brand-development"][data-brand-palette]{background:var(--brand-paper)}
.concept-figure[data-concept="brand-development"] .art-heavy{fill:var(--brand-ink)}
.concept-figure[data-concept="brand-development"] .art-copy{fill:var(--brand-copy)}
.concept-figure[data-concept="brand-development"] .art-label{fill:var(--brand-label)}
html .concept-figure[data-concept="brand-development"] figcaption{color:var(--brand-label)}
.brand-palette-bar{display:flex;align-items:center;justify-content:space-between;gap:16px;padding:0 clamp(22px,4vw,36px) 24px;color:var(--brand-ink)}
.brand-palette-choices{display:flex;gap:10px;flex:none}
.brand-swatch{display:grid;place-items:center;width:46px;height:46px;padding:5px;background:none;border:1px solid transparent;border-radius:50%;color:var(--brand-ink);cursor:pointer}
.brand-swatch span{display:block;width:32px;height:32px;border-radius:50%;border:1px solid #7c8798;background:#365440}
.brand-swatch[data-brand-choice="periwinkle"] span{background:#bcc7fb}
.brand-swatch[data-brand-choice="midnight"] span{background:#182540}
.brand-swatch[aria-pressed="true"]{border-color:currentColor}
.brand-swatch:hover:not(:disabled){border-color:currentColor}
.brand-swatch:focus-visible{outline:3px solid var(--brand-ink);outline-offset:3px}
.brand-swatch:disabled{cursor:default}
.brand-palette-caption{display:flex;flex-direction:column;gap:2px;text-align:right;line-height:1.4}
.brand-palette-hint{font-size:10px;color:var(--brand-label)}
.brand-palette-name{font-size:16px;letter-spacing:-.02em}
@media(prefers-reduced-motion:no-preference){
 .concept-figure[data-brand-palette]{transition:background-color .35s ease}
 .concept-figure[data-brand-palette] :is(.art-serif,.art-heavy,.art-copy,.art-label){transition:fill .35s ease}
 .concept-figure[data-brand-palette] .concept-trace{transition:stroke .35s ease}
 .motion-paused .concept-figure[data-brand-palette],.motion-paused .concept-figure[data-brand-palette] *{transition:none}
}
@media(max-width:380px){.brand-palette-bar{gap:10px;padding-inline:18px}.brand-palette-choices{gap:5px}.brand-palette-hint{max-width:85px}}
.concept-figure[data-concept="conversion-optimization"]{background:#eee5df;--art-accent:#ab442e}
.concept-figure[data-concept="geo-ai-search"]{background:#e3e6f3;--art-accent:#4e4ba7}
.service-atlas{padding:110px 0 120px;background:#e3e8f0;overflow:clip}
.atlas-heading{max-width:900px;margin-bottom:70px}
.atlas-heading h2{font-size:clamp(44px,5.4vw,80px);line-height:1.02}
.atlas-heading h2 em{color:var(--blue)}
.atlas-heading>p:last-child{margin-top:25px;font-size:16px}
.atlas-layout{display:grid;grid-template-columns:1fr}
.service-atlas.is-enhanced .atlas-layout{grid-template-columns:.95fr 1.25fr;gap:7%;align-items:start}
.atlas-controls{position:relative;padding-left:32px}
.atlas-controls::before{content:"";position:absolute;top:22px;left:6px;bottom:33px;width:1px;background:#a3aec3}
.atlas-origin{display:flex;align-items:start;gap:15px;padding-bottom:33px}
.atlas-origin p{color:#192941;font-size:28px;line-height:1.1;letter-spacing:-.04em}
.atlas-origin em{font-size:21px;color:#61718d;letter-spacing:-.04em}
.origin-dot{width:13px;height:13px;background:var(--blue);border-radius:50%;position:absolute;left:0;top:8px;box-shadow:0 0 0 7px #ccd5ed}
.atlas-instruction{font-size:10px;letter-spacing:.08em;text-transform:uppercase;margin-bottom:12px;color:#52617a}
.atlas-controls button{position:relative;display:flex;align-items:center;justify-content:space-between;width:100%;min-height:67px;gap:12px;padding:14px 0;background:transparent;border:0;border-bottom:1px solid #a3aec360;text-align:left;color:#42516a;font-size:clamp(20px,2.05vw,31px);line-height:1.12;letter-spacing:-.035em;transition:color .25s}
.atlas-controls button i{position:absolute;width:7px;height:7px;left:-29px;border:1px solid #a3aec3;border-radius:50%;background:#e3e8f0;transition:background .25s,box-shadow .25s}
.atlas-controls button[aria-pressed="true"],.atlas-controls button:hover{color:#254bde}
.atlas-controls button[aria-pressed="true"] i{background:#3157ff;box-shadow:0 0 0 5px #ccd5ed;border-color:#3157ff}
.atlas-canvas{min-width:0}
.atlas-panel{margin-bottom:55px}
.service-atlas.is-enhanced .atlas-panel{margin-bottom:0}
.atlas-panel .concept-figure{background:transparent;overflow:visible;border-bottom:1px solid #a3aec360}
.atlas-panel .concept-figure figcaption{padding-inline:0}
.atlas-caption{padding-top:22px;max-width:510px}
.atlas-caption h3{font-size:clamp(25px,2.65vw,40px);line-height:1.12}
.atlas-caption p{font-size:15px;line-height:1.7;color:#4a5a71;margin-top:14px;max-width:450px}
.atlas-caption .text-link{margin-top:14px;color:#254bde;font-size:13px}
@media(prefers-reduced-motion:no-preference){
 .service-atlas.is-enhanced .atlas-panel:not([hidden]) .concept-svg{animation:concept-entrance .6s var(--ease) backwards}
 .concept-figure.is-observed .concept-trace{stroke-dasharray:1400;stroke-dashoffset:1400;transition:stroke-dashoffset 1.6s var(--ease)}
 .concept-figure.is-in-view .concept-trace{stroke-dashoffset:0}
}
@keyframes concept-entrance{from{opacity:.25;transform:translateY(12px) rotate(-2deg)}to{opacity:1;transform:none}}
.surface-captions{display:grid;grid-template-columns:1fr 1fr;gap:10%;border-top:1px solid #7384a257;padding-top:32px}
.surface-captions .eyebrow{font-size:10px;color:#aebeff;margin-bottom:15px}
.surface-captions h3{font-size:clamp(27px,2.9vw,43px);margin-bottom:20px}
.surface-captions p:last-child{color:#bec8df;font-size:15px;max-width:470px;line-height:1.75}
.narrative-step .discipline-links{gap:6px;margin-top:25px}
.narrative-step .lead{max-width:510px;font-size:19px;line-height:1.65}
.connected-narrative[data-active-narrative="0"] .label-one,.connected-narrative[data-active-narrative="1"] .label-two,.connected-narrative[data-active-narrative="2"] .label-three{background:var(--blue);color:white}
.orbit-label{transition:background .35s,color .35s}
.process-story{--art-accent:#3157ff;background:#131d31;color:#f5f3ee;padding:110px 0 100px;overflow:clip}
.process-story-heading{max-width:960px;margin-bottom:60px}
.process-story-heading .eyebrow{color:#acbbd7}
.process-story-heading h2{font-size:clamp(48px,6.3vw,92px)}
.process-story-heading h2 em{color:#afbdff}
.process-story-heading>p:last-child{color:#bec8df;font-size:17px;margin-top:25px}
.process-story-layout{display:grid;grid-template-columns:1.3fr 1fr;gap:9%;align-items:start}
.process-art{position:sticky;top:130px;min-width:0;margin:0}
.process-art svg{width:100%;height:auto;display:block}
.process-art-label{display:flex;justify-content:space-between;font-size:9px;letter-spacing:.06em;color:#acbbd7;padding-bottom:18px;border-bottom:1px solid #7384a257;gap:20px}
.process-art figcaption{display:flex;align-items:baseline;justify-content:space-between;color:#99aacc;font-size:10px}
.process-current{font:italic clamp(28px,3vw,46px) Georgia,serif;color:#c1cdff}
.process-progress{margin-top:22px;height:1px;background:#435273}
.process-progress span{height:2px;display:block;transform:scaleX(var(--process-progress,1));transform-origin:left;background:#a3b8ff;transition:transform .65s var(--ease)}
.process-guide{stroke:#385077;stroke-width:1}
.process-sketch{stroke:#afbdff;stroke-width:1;opacity:0}
.process-structure{opacity:0}
.process-art svg>g{transition:opacity .7s var(--ease),transform .9s var(--ease);transform-origin:50% 50%}
.process-story.is-enhanced[data-process-stage="0"] .process-sketch{opacity:1}
.process-story.is-enhanced[data-process-stage="0"] .process-built{opacity:.15;transform:scale(.95)}
.process-story.is-enhanced[data-process-stage="0"] :is(.process-structure,.process-designed,.process-foundation,.process-search,.process-launch){opacity:0}
.process-story.is-enhanced[data-process-stage="1"] .process-structure{opacity:1}
.process-story.is-enhanced[data-process-stage="1"] :is(.process-designed,.process-foundation,.process-search,.process-launch){opacity:0}
.process-story.is-enhanced[data-process-stage="2"] :is(.process-foundation,.process-search,.process-launch){opacity:0}
.process-story.is-enhanced[data-process-stage="3"] :is(.process-search,.process-launch){opacity:0}
.process-story.is-enhanced[data-process-stage="4"] .process-launch{opacity:0}
.process-chapters>article{min-height:58vh;display:flex;flex-direction:column;justify-content:center;padding:55px 0;border-top:1px solid #7384a257}
.process-chapters .eyebrow{color:#aebeff;font-size:10px;margin-bottom:20px}
.process-chapters h3{font-size:clamp(42px,4.8vw,70px);margin-bottom:25px}
.process-chapters article>p:not(.eyebrow){color:#bfc9dd;font-size:17px;line-height:1.75;max-width:420px}
.process-chapters .review-point{font-size:13px!important;margin-top:28px}
.review-point span{display:block;text-transform:uppercase;letter-spacing:.1em;color:#98aad0;font-size:9px;margin-bottom:8px}
.working-editorial{display:grid;grid-template-columns:1fr 1fr;gap:10%;border-top:1px solid #7384a257;padding-top:75px;margin-top:70px}
.working-editorial .eyebrow{color:#acbbd7}
.working-editorial h2{font-size:clamp(42px,4.4vw,66px)}
.working-editorial h2 em{color:#afbdff}
.working-editorial p{color:#bfc9dd;font-size:16px;line-height:1.8;margin-bottom:22px}
.working-editorial .text-link{margin-top:24px;color:#c0cdff}
.process-story :focus-visible{outline-color:#c0cdff}
.service-story{display:grid;grid-template-columns:1.2fr 1fr;gap:9%;align-items:start;padding-block:85px}
.service-story-art{position:sticky;top:120px}
.service-story-art h2{font-size:clamp(32px,3.1vw,46px);margin-top:28px}
.service-story-art>p{font-size:15px;margin-top:18px;line-height:1.7;max-width:510px}
.service-story-copy article{min-height:36vh;padding:35px 0;border-top:1px solid var(--line);display:flex;flex-direction:column;justify-content:center}
.service-story-copy article:first-child{border-top:0;padding-top:0}
.service-story-copy h3{font-size:clamp(25px,2.4vw,36px);line-height:1.2;margin-bottom:20px}
.service-story-copy p{font-size:16px;line-height:1.8}
.service-story-copy .eyebrow{font-size:9px;margin-bottom:20px}
.service-scope{border-top:1px solid var(--line)}
.service-scope .topic-detail>div>h3{font-size:20px;margin-top:27px}
.contact-preparation{font-size:15px;max-width:450px;margin-top:22px}
@media(max-width:1000px){
 .service-atlas.is-enhanced .atlas-layout{gap:4%;grid-template-columns:1fr 1.15fr}
 .atlas-controls{padding-left:24px}
 .atlas-controls button i{left:-21px}
 .atlas-controls button{font-size:21px;min-height:60px}
 .process-story-layout,.service-story{gap:5%}
 .process-chapters h3{font-size:46px}
 .process-art{top:125px}
}
@media(max-width:700px){
 .service-atlas{padding:65px 0 70px}
 .atlas-heading{margin-bottom:35px}
 .atlas-heading h2{font-size:44px}
 .atlas-heading>p:last-child{font-size:15px;margin-top:22px}
 .service-atlas.is-enhanced .atlas-layout{display:flex;flex-direction:column;gap:28px}
 .atlas-controls{width:100%;padding:0}
 .atlas-controls::before,.origin-dot,.atlas-controls button i{display:none}
 .atlas-origin{padding-bottom:20px}
 .atlas-origin p{font-size:23px}
 .atlas-origin em{font-size:18px}
 .atlas-instruction{font-size:9px;margin-bottom:12px}
 .atlas-controls [role="group"]{display:grid;grid-template-columns:1fr 1fr;gap:0 18px}
 .atlas-controls button{min-height:60px;font-size:17px;letter-spacing:-.025em;padding:12px 0}
 .atlas-controls button[aria-pressed="true"]{border-bottom:2px solid #3157ff}
 .atlas-canvas{width:100%}
 .atlas-panel .concept-figure{margin-inline:-12px}
 .atlas-panel .concept-figure figcaption{padding-inline:12px;font-size:8px}
 .atlas-caption h3{font-size:31px}
 .atlas-caption p{font-size:15px}
 .atlas-caption{padding-top:22px}
 .surface-captions{gap:28px;grid-template-columns:1fr}
 .surface-captions h3{font-size:32px;margin-bottom:14px}
 .surface-captions p:last-child{font-size:14px}
 .narrative-step .lead{font-size:18px}
 .process-story{padding:65px 0}
 .process-story-heading{margin-bottom:35px}
 .process-story-heading h2{font-size:clamp(43px,9vw,61px)}
 .process-story-heading>p:last-child{font-size:15px}
 .process-story-layout{display:block}
 .process-art{position:relative;top:auto;margin-bottom:35px}
 .process-story.is-enhanced .process-art{position:sticky;top:75px;z-index:2;background:#131d31;padding:10px 0 16px;margin:0 -8px 25px;box-shadow:0 18px 20px #131d31}
 .process-art svg{height:clamp(160px,27vh,220px);width:100%}
 .process-art-label{font-size:8px;padding-bottom:8px}
 .process-current{font-size:24px}
 .process-art figcaption{font-size:8px}
 .process-progress{margin-top:10px}
 .process-chapters>article{min-height:370px;padding:40px 0}
 .process-chapters h3{font-size:44px;margin-bottom:20px}
 .process-chapters article>p:not(.eyebrow){font-size:16px;line-height:1.7}
 .process-chapters .review-point{margin-top:20px}
 .working-editorial{grid-template-columns:1fr;gap:30px;margin-top:35px;padding-top:50px}
 .working-editorial h2{font-size:42px}
 .working-editorial p{font-size:15px}
 .working-editorial .text-link{margin-top:17px}
 .service-story{display:block;padding-block:45px}
 .service-story-art{position:static;margin-bottom:48px}
 .service-story-art h2{font-size:34px;margin-top:25px}
 .service-story-art>p{font-size:15px}
 .service-story-copy article{min-height:0;padding-block:25px}
 .service-story-copy h3{font-size:28px}
 .service-story-copy p{font-size:15px}
 .concept-figure figcaption{font-size:8px;padding:0 17px 17px}
}
@media(max-width:360px){.atlas-controls button{font-size:15px}.atlas-heading h2{font-size:38px}.process-story.is-enhanced .process-art{top:68px}.process-chapters h3{font-size:38px}}
@media(prefers-reduced-motion:reduce){
 .concept-svg,.concept-trace,.process-art svg>g,.process-progress span,.orbit-label{transition:none!important;animation:none!important}
 .concept-svg{transform:none!important}.concept-trace{stroke-dashoffset:0!important}
 .process-story.is-enhanced .process-art{position:relative;top:auto}
}
.motion-paused :is(.concept-svg,.concept-trace,.process-art svg>g,.process-progress span,.orbit-label){transition:none!important;animation:none!important}
.motion-paused .concept-svg{transform:none!important}
.motion-paused .concept-trace{stroke-dashoffset:0!important}
@media print{
 .atlas-controls{display:none!important}.atlas-layout{display:block!important}.atlas-panel[hidden]{display:block!important}
 .process-art,.service-story-art{position:static!important}.process-chapters>article{min-height:0}
 .process-story,.service-atlas{background:#fff!important;color:#151719}.process-story p{color:#444}
 .process-art svg{max-height:350px}.concept-svg{transform:none!important;animation:none!important}.concept-trace{stroke-dashoffset:0!important}
}